Based on the emergent searches concerning the definition, the dimensions and the\nmeasurement of international marketing performance of the SME, the present article has for\nobjective to propose a measurement scale of international marketing performance. The\nliterature shows that authors use objective indicators or/and subjective ones. The lack of\nconsensus between the researchers incited to us to make a qualitative study. And the second\nquantitative study led with 62 leaders of the SME allows building a measurement scale of\ninternational marketing performance by estimating the reliability of the initially identified\ndimensions and by verifying the validity and the reliability of four restraints.
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